Why do people use social bookmarking?
Web users bookmark pages that they want to remember and visit regularly in the future. Bookmarks can be done on one’s computer in an Internet browser. A good example is how they add a website to their ‘favourites’ in an Internet browser. But, this way the bookmarks are only tied to 1 computer. If they want to share their interests with other people on the Internet, they add their favourite links to social bookmarking websites. There are many social bookmarking websites, such as: Del.icio.us, Reddit, Technorati, Digg, StumbleUpon etc… There are plenty of social bookmarking sites that you can submit to.
A bookmark can be a link to an article, a web page, a video, an audio message or a photo. When you submit bookmarks to a social bookmarkng site, it is necessary to add tags too. Per definition a tag is a keyword related to the type of information that you want to share. The search engines will index your bookmark in such a way that it is displayed in the search results whenever a searcher uses a keyword similar to the tags you chose.
How is it possible to benefit from social bookmarking?
You can use social bookmarking to your advantage. This is one of the traffic strategies that you can apply. You can add all the links of the pages that you use to market your business to social bookmarking websites. It is possible to be very specific in this. The bookmark you add can be a link to a page hidden on a subdomain that you consider to be very important for your business. Or, you created a squeeze page with a video to make visitors subscribe to your list and add that link.
Social bookmarking sites are visited several times a day by the search engines. While the spiders crawl the social bookmarking sites they pick up your bookmarks and put them in related categories.Web users who search for what you have to offer - which means they use the keywords related to the tags of your social bookmark - will click through to your website via the search engine results and via the social bookmarking sites.
You can automate the social bookmarkings.
You can social bookmark manually to each of the social bookmarking websites. To access your account, you will have to log in with a username and password.
There is a way to automate the social bookmarkings. Social bookmarking software saves you time by logging in to your favourite bookmarking sites and submitting the links automatically. The new generation social bookmarking software also rotates the titles and descriptions of your social bookmarks to avoid that search engines mark your links as spam.